Exploring the affective museum visiting experience: adaptive augmented reality (A²R) and cultural heritage

Damala, Areti and Schuchert, Tobias and Rodriguez, Isabel and Moragues, Jorge and Gilleade, Kiel and Stojanovic, Nenad (2013) Exploring the affective museum visiting experience: adaptive augmented reality (A²R) and cultural heritage. International Journal of Heritage in the Digital Era, 2 (1). pp. 117-141. (https://doi.org/10.1260/2047-4970.2.1.117)

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Abstract

Providing engaging interpretation resources for museum and gallery visitors may have a great impact on the overall museum visiting experience all by assisting museums in maintaining long-term relationships with their public. This paper focuses on the ways through which AR can be employed in museum and gallery settings as an interpretation medium. It also introduces a new generation of multimedia guides for the museum visit inspired by the concept of Adaptive Augmented Reality (A2R). Adaptive Augmented Reality (A2R) provides visual and acoustic augmentations that come to supplement the artefact or site viewed by a museum or gallery visitor and monitors the cognitive and affective impact of all interactions of the museum visitor both with the physical and the digital environment. The ultimate goal is to make every museum visit unique, by tailoring an Augmented Reality visit with contents that are susceptible to increase the affective impact of the augmented museum visiting experience and hence encourage intrinsic and self-motivated learning.

ORCID iDs

Damala, Areti ORCID logoORCID: https://orcid.org/0000-0003-1259-6019, Schuchert, Tobias, Rodriguez, Isabel, Moragues, Jorge, Gilleade, Kiel and Stojanovic, Nenad;
CORE (COnnecting REpositories)