Tourist familiarity and imagery

Prentice, R. (2004) Tourist familiarity and imagery. Annals of Tourism Research, 31 (4). pp. 923-945. ISSN 0160-7383 (http://dx.doi.org/10.1016/j.annals.2004.02.008)

Abstract

The "tourist realities" or verisimilitudes of cultural tourists to the Edinburgh Old Town are analyzed using both their own voices and their responses to marketeers' images and descriptors. Specifically, the study tests the utility of familiarity in the modeling of image recognition and propensity to visit. It uses a typology of familiarity: informational, experiential, proximate, self-described, and educational. As a result of the analysis, an expansion of the typology is proposed to include two further types: self-assured and expected familiarity. Educational familiarity is further expanded into a multi-aspect concept. This septet of familiarity is proposed as a conceptual framework and methodology for characterizing "particle" markets for experience marketing.

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• Item metadata

  Item type:	Article
  ID code:	4101
  Dates:	Date Event 2004 Published
  Subjects:	Social Sciences > Commerce
  Department:	Strathclyde Business School > Hospitality and Tourism Management
  Depositing user:	Strathprints Administrator
  Date deposited:	21 Sep 2007
  Last modified:	12 Dec 2024 17:28
  URI:	https://strathprints.strath.ac.uk/id/eprint/4101