Conceptualising the impact of online shopping environment cues on information search behaviour during the online shopping experience
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Demangeot, C. and Broderick, A.J. (2004) Conceptualising the impact of online shopping environment cues on information search behaviour during the online shopping experience. In: UNSPECIFIED.
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Abstract
The aims of our research are to conceptualise the online environmental attributes influencing consumer behaviour in online shopping environments; to consider the differential impact of cues and conceptualise key experiential responses potentially mediating their relationship with commitment to a website; to investigate the strength of the relationships between environmental cues, experiential responses and consumer outcomes in terms of perceived value and behavioural intention.
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Item type: Conference or Workshop Item(Paper) ID code: 38165 Dates: DateEventJanuary 2004PublishedSubjects: Social Sciences > Industries. Land use. Labor > Management. Industrial Management Department: Strathclyde Business School > Marketing Depositing user: Pure Administrator Date deposited: 05 Mar 2012 16:22 Last modified: 11 Nov 2024 16:21 URI: https://strathprints.strath.ac.uk/id/eprint/38165
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