Destination appraisal for European cultural tourism to Iran
Butler, Richard and O'Gorman, Kevin D and Prentice, Richard (2011) Destination appraisal for European cultural tourism to Iran. International Journal of Tourism Research. ISSN 1099-2340 (https://doi.org/10.1002/jtr.862)
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Local input into identifying and selecting the unique selling points (USPs) of a destination is an important element in the development of appropriate and culturally sensitive tourism to developing international tourist destinations. Here a destination appraisal matrix was created and then was tested by a group of Iranian tourist industry representatives. The destination appraisal matrix technique can easily be used by tourism marketers in such developing countries and the matrix proved a successful method of initiating discussions on the problem of positioning a destination when normal expertise, structures and resources are lacking and conventional approaches to positioning difficult or inappropriate.
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Item type: Article ID code: 31239 Dates: DateEvent2011Published31 July 2011Published OnlineSubjects: Social Sciences > Commerce Department: Strathclyde Business School > Hospitality and Tourism Management
Strathclyde Business School > Strategy and OrganisationDepositing user: Pure Administrator Date deposited: 02 Aug 2011 09:13 Last modified: 14 Sep 2024 01:06 Related URLs: URI: https://strathprints.strath.ac.uk/id/eprint/31239