Purchasing package holidays through shop-at-home television programs: an analysis of consumer's consumption motives

Walsh, G. and Gwinner, K.P. (2009) Purchasing package holidays through shop-at-home television programs: an analysis of consumer's consumption motives. Journal of Vacation Marketing, 15 (2). pp. 111-128.

Abstract

This paper examines the reasons why consumers purchase package holidays through shop-at-home television programs.

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• Item metadata

  Item type:	Article
  ID code:	27268
  Dates:	Date Event 2009 Published
  Subjects:	Social Sciences > Social Sciences (General)
  Department:	Strathclyde Business School > Marketing
  Depositing user:	Mrs Jan Whiteford
  Date deposited:	02 Sep 2010 14:34
  Last modified:	11 Nov 2024 09:32
  URI:	https://strathprints.strath.ac.uk/id/eprint/27268