The practice of guanxi in the western setting: an exploratory study

Paliwoda, S.J. and Lou, G. and Luk, P. and Chau, C. (2007) The practice of guanxi in the western setting: an exploratory study. In: Academy of International Business Conference, 2007-06-14 - 2007-06-28.

Abstract

This paper examines the business practice of Guanxi by Chinese businessmen in the Western setting of Glasgow, Scotland. Since Guanxi, a concept related to personal connection and relationship, is not distant from the Western concept of relationship marketing, this exploratory research intends to lay the foundation for a more comprehensive study concerning Westerners in a similar setting.

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• Item metadata

  Item type:	Conference or Workshop Item(Paper)
  ID code:	15903
  Dates:	Date Event 2007 Published
  Subjects:	Social Sciences > Social Sciences (General)
  Department:	Strathclyde Business School > Marketing
  Depositing user:	Mrs Jan Whiteford
  Date deposited:	07 Mar 2010 14:26
  Last modified:	11 Nov 2024 16:22
  Related URLs:	Event
  URI:	https://strathprints.strath.ac.uk/id/eprint/15903