Hedonic shopping motivations across cultures

Sangtani, Vinita and Evanschitzky, Heiner and Reynolds, Kirsty E. and Arnold, Mark J. (2008) Hedonic shopping motivations across cultures. In: Academy of Marketing Science: Cultural Perspectives in Marketing Conference, 2008-01-16 - 2008-01-19.

Abstract

Explores hedonic shopping motivations accross cultures.

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• Item metadata

  Item type:	Conference or Workshop Item(Paper)
  ID code:	15819
  Dates:	Date Event 2008 Published
  Subjects:	Social Sciences > Social Sciences (General)
  Department:	Strathclyde Business School > Marketing
  Depositing user:	Mrs Jan Whiteford
  Date deposited:	04 Mar 2010 13:00
  Last modified:	11 Nov 2024 16:22
  URI:	https://strathprints.strath.ac.uk/id/eprint/15819