Positioning strategy in international tourism market: an examination of tourists' perceptions and satisfaction towards Barbados as international destination

Gill, J. and Ibrahim, E.E.B. (2004) Positioning strategy in international tourism market: an examination of tourists' perceptions and satisfaction towards Barbados as international destination. In: Academy of Marketing Science Conference (AMS), 2004-05-26 - 2004-05-29.

Abstract

This paper examines the positioning strategy in international tourism market.

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• Item metadata

  Item type:	Conference or Workshop Item(Paper)
  ID code:	9746
  Dates:	Date Event 2004 Published
  Notes:	AHR
  Subjects:	Social Sciences > Commerce > Marketing. Distribution of products
  Department:	Strathclyde Business School > Marketing
  Depositing user:	Strathprints Administrator
  Date deposited:	31 Mar 2010 10:45
  Last modified:	09 Apr 2024 05:02
  URI:	https://strathprints.strath.ac.uk/id/eprint/9746