Internet usage and marketing relationships in the real estate sector: a study of recent property buyers in Canada and the UK
Ibeh, K.I.N. and Sakalaskaus, D. (2003) Internet usage and marketing relationships in the real estate sector: a study of recent property buyers in Canada and the UK. In: Internationalization: Firm Strategies and Management. Academy of International Business Series . Macmillan, United States, pp. 262-273. ISBN 1-4039-0671-8
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This is the 10th volume ofThe Academy of International Business book series bringing together the latest research on firm strategies and management and the internationalization of the firm from the 29th Academy of International Business UK conference. The four main themes of the book are subsidiary location and performance, internationalization and firm strategy, the internationalization of the small firm, and the Internet and e-commerce.
| Author(s): | Ibeh, K.I.N. and Sakalaskaus, D. | Item type: | Book Section |
|---|---|
| ID code: | 9731 |
| Notes: | Also presented at Academy of International Business UK Chapter Annual Conference, 2002. |
| Keywords: | international business, marketing, internet, e-commerce, internationalizaton, SMEs, Marketing. Distribution of products |
| Subjects: | Social Sciences > Commerce > Marketing. Distribution of products |
| Department: | Strathclyde Business School > Marketing |
| Depositing user: | Strathprints Administrator |
| Date deposited: | 12 Mar 2010 13:56 |
| Last modified: | 20 Sep 2019 00:11 |
| Related URLs: | |
| URI: | https://strathprints.strath.ac.uk/id/eprint/9731 |
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