Consuming gardens: paradise, nostalgia and postmodernism
Hewer, P.A. (2003) Consuming gardens: paradise, nostalgia and postmodernism. In: European Advances of Consumer Research, 2003-09-01.
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This paper unravels the types of relationships people have with their gardens. This is achieved through a review of previous literature on the topic, coupled with a theoretical contextualisation which utilises postmodern concepts, notably that of Jameson's 'nostalgic return' (1989). To illustrate the relevance of these concepts to an understanding of gardening the paper turns to a number of gardening 'texts' and 'spaces' to decipher the ways in which gardens are consumed within contemporary culture. It argues that representations of gardens cohere around two key motifs: the search for paradise and the imagined return to a long-forgotten past.
ORCID iDs
Hewer, P.A. ORCID: https://orcid.org/0000-0002-7661-8195;-
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Item type: Conference or Workshop Item(Paper) ID code: 9697 Dates: DateEventSeptember 2003PublishedNotes: Location of conference unknown. Subjects: Social Sciences > Commerce > Marketing. Distribution of products Department: Strathclyde Business School > Marketing Depositing user: Strathprints Administrator Date deposited: 12 Mar 2010 18:46 Last modified: 11 Nov 2024 16:17 Related URLs: URI: https://strathprints.strath.ac.uk/id/eprint/9697