Marketing and management interfaces in the enactment of strategic management accounting practices: an exploratory investigation

Hart, S. (2001) Marketing and management interfaces in the enactment of strategic management accounting practices: an exploratory investigation. CIMA, United Kingdom. ISBN 1-85971489-7

Abstract

The three main elements of this report are: A review of the literature dealing with measurement of performance in management accounting and in marketing A field study of ten organizations in different sectors (manufacturing, financial services, retailing) A full description of the three types of interfaces between management accounting and marketing.

ORCID iDs

Hart, S. ORCID: https://orcid.org/0000-0002-9406-9273

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• Item metadata

  Item type:	Book
  ID code:	9518
  Dates:	Date Event June 2001 Published
  Subjects:	Social Sciences > Commerce > Marketing. Distribution of products
  Department:	Strathclyde Business School > Marketing
  Depositing user:	Strathprints Administrator
  Date deposited:	24 Mar 2010 14:13
  Last modified:	11 Nov 2024 15:38
  Related URLs:	Publisher
  URI:	https://strathprints.strath.ac.uk/id/eprint/9518