A conceptual model of antecedents and consequences of consumer uncertainty: model development and critical assessment

Shiu, E.M.K. and Hassan, L.M. and Walsh, G.; (2008) A conceptual model of antecedents and consequences of consumer uncertainty: model development and critical assessment. In: Winter Educators Conference 2008. Winter Educators Conference, 19 . Curran Associates, Inc., Austin Texas. ISBN 9781605603513

Abstract

This paper describes a conceptual model of antecedents and consequences of consumer uncertainty. The development is discussed and the model is critically assessed.

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• Item metadata

  Item type:	Book Section
  ID code:	9406
  Dates:	Date Event 2008 Published
  Notes:	Also presented at: American Marketing Association Winter Marketing Educators' Conference, Austin Texas, 15-18 Feb 2008,
  Subjects:	Social Sciences > Commerce > Marketing. Distribution of products
  Department:	Strathclyde Business School > Marketing
  Depositing user:	Strathprints Administrator
  Date deposited:	12 Mar 2010 12:04
  Last modified:	11 Nov 2024 14:37
  Related URLs:	Journal or Publication
  URI:	https://strathprints.strath.ac.uk/id/eprint/9406