I don't smoke, so I ain't have to listen? a cross-cultural exploration of the effects of antismoking messages on non-smokers' elaboration

Walsh, G. and Hassan, L.M. and Shiu, E.M.K. (2009) I don't smoke, so I ain't have to listen? a cross-cultural exploration of the effects of antismoking messages on non-smokers' elaboration. In: 2009 AMA Winter Marketing Educators' Conference, 2009-02-20 - 2009-02-23.

Abstract

This paper examines a cross-cultural exploration of the effects of antismoking messages on non-smokers' elaboration.

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• Item metadata

  Item type:	Conference or Workshop Item(Paper)
  ID code:	9405
  Dates:	Date Event 2009 Published
  Notes:	AHR
  Subjects:	Social Sciences > Commerce > Marketing. Distribution of products
  Department:	Strathclyde Business School > Marketing
  Depositing user:	Strathprints Administrator
  Date deposited:	22 Mar 2010 13:34
  Last modified:	11 Nov 2024 16:20
  URI:	https://strathprints.strath.ac.uk/id/eprint/9405