International Marketing: Modern and Classic Papers

Paliwoda, Stanley J. and Ryans, John K. (2008) International Marketing: Modern and Classic Papers. Edward Elgar Publishing, Cheltenham, United Kingdom. ISBN 978 1 84376 649 0

Abstract

This authoritative three-volume collection presents the most important articles and papers published during the last thirty years. It includes both classic articles as well as cutting edge papers from the new breed of top researchers informed by theoretical rigour and using the most up-to-date research methodologies. International Marketing: Modern and Classic Papers is a major three volume work with the material being divided into twenty sections, each part seeking to achieve a balance between the conceptual and the empirical, the explanatory and the exploratory. It will be essential reading for both scholars, researchers, graduate students and practitioners grappling with the complexities of marketing in the new globalised world.

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• Item metadata

  Item type:	Book
  ID code:	9381
  Dates:	Date Event 1 February 2008 Published
  Subjects:	Social Sciences > Commerce > Marketing. Distribution of products
  Department:	Strathclyde Business School > Marketing
  Depositing user:	Strathprints Administrator
  Date deposited:	31 Mar 2010 14:04
  Last modified:	11 Nov 2024 15:39
  Related URLs:	Publisher
  URI:	https://strathprints.strath.ac.uk/id/eprint/9381