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Internationalisierung einer marke

Evanschitzky, H. and Woisetschläger, David (2004) Internationalisierung einer marke. In: Exzellenz in markenmanagement und vertrieb - grundlagen und erfahrungen (Ahlert D., Evanschitzky H., Hesse J., Salfeld A.). To be assertained, pp. 49-62.

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Abstract

To be assertained

Item type:	Book Section
ID code:	9334
Notes:	AHR
Keywords:	To be assertained, Marketing. Distribution of products
Subjects:	Social Sciences > Commerce > Marketing. Distribution of products
Department:	Strathclyde Business School > Marketing
Depositing user:	Strathprints Administrator
Date deposited:	23 Mar 2010 09:40
Last modified:	19 Sep 2017 00:16
URI:	https://strathprints.strath.ac.uk/id/eprint/9334
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