Internationalisierung einer marke
Evanschitzky, H. and Woisetschläger, David (2004) Internationalisierung einer marke. In: Exzellenz in markenmanagement und vertrieb - grundlagen und erfahrungen (Ahlert D., Evanschitzky H., Hesse J., Salfeld A.). To be assertained, pp. 49-62.
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To be assertained
| Author(s): | Evanschitzky, H. and Woisetschläger, David | Item type: | Book Section |
|---|---|
| ID code: | 9334 |
| Notes: | AHR |
| Keywords: | To be assertained, Marketing. Distribution of products |
| Subjects: | Social Sciences > Commerce > Marketing. Distribution of products |
| Department: | Strathclyde Business School > Marketing |
| Depositing user: | Strathprints Administrator |
| Date deposited: | 23 Mar 2010 09:40 |
| Last modified: | 08 Jan 2020 16:20 |
| URI: | https://strathprints.strath.ac.uk/id/eprint/9334 |
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