Internationalisierung einer marke

Evanschitzky, H. and Woisetschläger, David; (2004) Internationalisierung einer marke. In: Exzellenz in markenmanagement und vertrieb - grundlagen und erfahrungen (Ahlert D., Evanschitzky H., Hesse J., Salfeld A.). To be assertained, pp. 49-62.

Abstract

To be assertained

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• Item metadata

  Item type:	Book Section
  ID code:	9334
  Dates:	Date Event 2004 Published
  Notes:	AHR
  Keywords:	To be assertained, Marketing. Distribution of products
  Subjects:	Social Sciences > Commerce > Marketing. Distribution of products
  Department:	Strathclyde Business School > Marketing
  Depositing user:	Strathprints Administrator
  Date deposited:	23 Mar 2010 09:40
  Last modified:	18 Jan 2023 12:09
  URI:	https://strathprints.strath.ac.uk/id/eprint/9334