Internationalisierung einer marke
Evanschitzky, H. and Woisetschläger, David; (2004) Internationalisierung einer marke. In: Exzellenz in markenmanagement und vertrieb - grundlagen und erfahrungen (Ahlert D., Evanschitzky H., Hesse J., Salfeld A.). To be assertained, pp. 49-62.
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To be assertained
Creators(s): | Evanschitzky, H. and Woisetschläger, David; | Item type: | Book Section |
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ID code: | 9334 |
Notes: | AHR |
Keywords: | To be assertained, Marketing. Distribution of products |
Subjects: | Social Sciences > Commerce > Marketing. Distribution of products |
Department: | Strathclyde Business School > Marketing |
Depositing user: | Strathprints Administrator |
Date deposited: | 23 Mar 2010 09:40 |
Last modified: | 17 Dec 2020 02:56 |
URI: | https://strathprints.strath.ac.uk/id/eprint/9334 |
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