Internationalisierung einer marke
Evanschitzky, H. and Woisetschläger, David; (2004) Internationalisierung einer marke. In: Exzellenz in markenmanagement und vertrieb - grundlagen und erfahrungen (Ahlert D., Evanschitzky H., Hesse J., Salfeld A.). To be assertained, pp. 49-62.
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To be assertained
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Item type: Book Section ID code: 9334 Dates: DateEvent2004PublishedNotes: AHR Subjects: Social Sciences > Commerce > Marketing. Distribution of products Department: Strathclyde Business School > Marketing Depositing user: Strathprints Administrator Date deposited: 23 Mar 2010 09:40 Last modified: 11 Nov 2024 14:35 URI: https://strathprints.strath.ac.uk/id/eprint/9334
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