Interfunctional co-operation in progressing accounting for brands: the case of brand management accounting
Roslender, R. and Hart, S. (2006) Interfunctional co-operation in progressing accounting for brands: the case of brand management accounting. Journal of Accounting and Organizational Change, 2 (3). pp. 229-247. ISSN 1832-5912 (http://dx.doi.org/10.1108/18325910610690072)
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The purpose of this paper is to identify brand management accounting as a further approach to accounting for brands and to suggest a number of possible measurement metrics it might incorporate.
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Item type: Article ID code: 9250 Dates: DateEvent2006PublishedSubjects: Social Sciences > Commerce > Marketing. Distribution of products Department: Strathclyde Business School > Marketing Depositing user: Strathprints Administrator Date deposited: 26 Nov 2009 15:13 Last modified: 08 Apr 2024 16:44 URI: https://strathprints.strath.ac.uk/id/eprint/9250
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