Interfunctional co-operation in progressing accounting for brands: the case of brand management accounting

Roslender, R. and Hart, S. (2006) Interfunctional co-operation in progressing accounting for brands: the case of brand management accounting. Journal of Accounting and Organizational Change, 2 (3). pp. 229-247. ISSN 1832-5912 (http://dx.doi.org/10.1108/18325910610690072)

Abstract

The purpose of this paper is to identify brand management accounting as a further approach to accounting for brands and to suggest a number of possible measurement metrics it might incorporate.

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• Item metadata

  Item type:	Article
  ID code:	9250
  Dates:	Date Event 2006 Published
  Subjects:	Social Sciences > Commerce > Marketing. Distribution of products
  Department:	Strathclyde Business School > Marketing
  Depositing user:	Strathprints Administrator
  Date deposited:	26 Nov 2009 15:13
  Last modified:	08 Apr 2024 16:44
  URI:	https://strathprints.strath.ac.uk/id/eprint/9250