Picture of neon light reading 'Open'

Discover open research at Strathprints as part of International Open Access Week!

23-29 October 2017 is International Open Access Week. The Strathprints institutional repository is a digital archive of Open Access research outputs, all produced by University of Strathclyde researchers.

Explore recent world leading Open Access research content this Open Access Week from across Strathclyde's many research active faculties: Engineering, Science, Humanities, Arts & Social Sciences and Strathclyde Business School.

Explore all Strathclyde Open Access research outputs...

Cooperation and conflict in family decision making

Hamilton, K.L. and Catterall, M. (2008) Cooperation and conflict in family decision making. European Advances in Consumer Research, 8.

[img]
Preview
PDF
eacr_vol8_92.pdf - Accepted Author Manuscript

Download (120kB) | Preview

Abstract

This study addresses the family dynamics of the decision making process, in particular the issues of cooperation and conflict, in both two parent and lone parent families. Thirty individual and family-group interviews were held (five two-parent families and twenty-five lone parent families). The families all had low incomes, heightening the importance placed on the consumer decision making process. Findings are considered in relation to the interaction between couples as well as parent-child interaction. Overall, cooperation was a more prominent theme than conflict amongst the families and collectivist values tended to dominate.