I can do it! consumer coping and poverty

Hamilton, K.L. and Catterall, M. (2008) I can do it! consumer coping and poverty. Advances in Consumer Research, 35. pp. 551-556. ISSN 0098-9258

Abstract

This paper focuses on coping with poverty and the impact of coping strategies on individual lives, concentrating on lone mothers. The women in this study gain a sense of achievement from their ability to 'manage' and place great emphasis on being a good mother, thereby fighting against the negative discourse often associated with lone motherhood. It is suggested that coping strategies can be interpreted as acts of consumer agency that can result in consumer empowerment. In contrast with the bleak portrayal of the poor in prior research, we suggest that coping strategies can be instrumental in creating a positive identity.

ORCID iDs

Hamilton, K.L. ORCID: https://orcid.org/0000-0002-5342-6166

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• Item metadata

  Item type:	Article
  ID code:	9208
  Dates:	Date Event 2008 Published
  Keywords:	coping, poverty, lone mothers, coping strategy, consumer empowerment, consumer identity, low-income, Marketing. Distribution of products, Economics and Econometrics, Applied Psychology, Marketing
  Subjects:	Social Sciences > Commerce > Marketing. Distribution of products
  Department:	Strathclyde Business School > Marketing
  Depositing user:	Strathprints Administrator
  Date deposited:	09 Mar 2010 16:40
  Last modified:	31 Mar 2023 00:41
  Related URLs:	http://suprimo.lib.strath.ac.uk/primo_li... Journal or Publication
  URI:	https://strathprints.strath.ac.uk/id/eprint/9208