Can Tesla’s enthusiast customers help it sell the electric car for the everyperson?

Tools

Eisler, Matthew N. (2015) Can Tesla’s enthusiast customers help it sell the electric car for the everyperson? The Conversation.

[thumbnail of Eisler-The-Conversation-2015-Can-Teslas-enthusiast-customers-help-it sell-the-electric-car-for-the-everyperson]
Preview
 Text. Filename: Eisler-The-Conversation-2015-Can-Teslas-enthusiast-customers-help-it_sell-the-electric-car-for-the-everyperson.pdf
Final Published Version
License: Creative Commons Attribution-NoDerivatives 4.0 logo
Download (742kB)| Preview

Abstract

I’m in a parking lot in Menlo Park, California, with Tesla owner Darrell, part of my recent sojourn to the Bay Area to research the culture of electric vehicles. His bright orange Roadster convertible draws admiring glances from passersby. Moments later, we are on Highway 280 winding into the Santa Cruz mountains of the San Francisco peninsula. I am startled by how quiet the car is at cruising speed, even with canvas roof panels removed.

ORCID iDs

Eisler, Matthew N. ORCID logoORCID: https://orcid.org/0000-0003-0258-4137;
CORE (COnnecting REpositories)