Partners with the right attitude: why strategic orientation matters in firm to firm relationships

Hynes, N. and Mollenkopf, D.A. (2007) Partners with the right attitude: why strategic orientation matters in firm to firm relationships. In: International Marketing and Purchasing Group Conference, 2007-01-01. (Unpublished)

Abstract

This paper discusses partners with the right attitude. In particular, why strategic orientation matters in firm to firm relationships. It was presented at the International Marketing and Purchasing Group Conference in 2007.

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• Item metadata

  Item type:	Conference or Workshop Item(Paper)
  ID code:	9206
  Dates:	Date Event 2007 Published
  Notes:	AHR
  Subjects:	Social Sciences > Commerce > Marketing. Distribution of products
  Department:	Strathclyde Business School > Marketing
  Depositing user:	Strathprints Administrator
  Date deposited:	26 Mar 2010 15:17
  Last modified:	11 Nov 2024 16:20
  URI:	https://strathprints.strath.ac.uk/id/eprint/9206