An exploration of values in ethical consumer decision making

Shaw, D. and Grehan, E. and Shiu, E.M.K. (2004) An exploration of values in ethical consumer decision making. Journal of Consumer Behaviour, 4 (3). pp. 185-201. ISSN 1472-0817 (http://dx.doi.org/10.1002/cb.3)

Abstract

Consumer concern for ethical issues has been well documented across much of the developed world. Research on values is also prominent in the literature. Neglected in consumer behaviour is an understanding of the pertinence of particular values in ethical decision making contexts. This paper outlines the results of qualitative research, which explores those values pertinent to ethical consumers in decision making and the nature of their influence in grocery consumption contexts. A questionnaire was used to ascertain the dominance and nature of values influencing consumer decision making in this context.

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• Item metadata

  Item type:	Article
  ID code:	9195
  Dates:	Date Event 2004 Published
  Notes:	Also presented at Academy of Marketing annual conference, University of Nottingham 2-5 July 2002
  Subjects:	Social Sciences > Commerce > Marketing. Distribution of products
  Department:	Strathclyde Business School > Marketing
  Depositing user:	Strathprints Administrator
  Date deposited:	18 Mar 2010 13:45
  Last modified:	11 Nov 2024 08:57
  Related URLs:	Publisher
  URI:	https://strathprints.strath.ac.uk/id/eprint/9195