AI-generated recommendations : roles of language style, perceived AI human-likeness, and recommendation agent

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Baek, Tae Hyun and Kim, Hyoje and Kim, Jungkeun (2025) AI-generated recommendations : roles of language style, perceived AI human-likeness, and recommendation agent. International Journal of Hospitality Management, 126. 104106. ISSN 0278-4319 (https://doi.org/10.1016/j.ijhm.2025.104106)

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Abstract

This research investigated the impact of linguistic styles on the acceptance of artificial intelligence (AI)-generated recommendations, using three experiments. Specifically, we considered the use of figurative versus literal language in ChatGPT. The findings of Study 1 indicated that figurative language positively affects visit intention, with imagery vividness serving as a mediator in the underlying process. Study 2 revealed that the effect of figurative language on ChatGPT recommendations was stronger for those who perceived the AI as human-like. Conversely, Study 3 showed that while the figurative language used by ChatGPT significantly boosted visit intention compared with literal language, this enhancement was less pronounced when recommendations were made by a human agent.

ORCID iDs

Baek, Tae Hyun, Kim, Hyoje ORCID logoORCID: https://orcid.org/0000-0002-8802-8109 and Kim, Jungkeun;
  • Item type:Article
    ID code:91851
    Dates:
    Date
    Event
    1 April 2025
    Published
    18 January 2025
    Published Online
    8 January 2025
    Accepted
    17 May 2024
    Submitted
    Subjects:?? HP100 ??
    Department:Strathclyde Business School > Marketing
    Depositing user: Pure Administrator
    Date deposited:21 Jan 2025 10:51
    Last modified:22 Jan 2025 09:11
    URI:https://strathprints.strath.ac.uk/id/eprint/91851
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