‘To be Sold, A Likely Young Negro Wench, this Country born, 23 Years of Age’

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Harker, Michael John and Paddison, Andrew (2024) ‘To be Sold, A Likely Young Negro Wench, this Country born, 23 Years of Age’. Case study. University of Strathclyde, Glasgow.

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Abstract

This teaching case starts with a review of historical advertisements that appeared in North American newspapers about the buying and selling of slaves. A current project that is analysing these advertisements - Adverts250 - is outlined before the case moves to consider Modern Slavery and its role in manufacturing of goods entering EU markets. Responses to the challenges modern slavery represents are considered from a marketing perspective, and recent changes to regulation of companies are outlined.

ORCID iDs

Harker, Michael John ORCID logoORCID: https://orcid.org/0000-0002-5707-3775 and Paddison, Andrew ORCID logoORCID: https://orcid.org/0000-0001-8850-8236;
CORE (COnnecting REpositories)