On relationship types, their strength, and reward crowdfunding backer behavior

Shneor, Rotem and Zhao, Liang and Fabian Michael Goedecke, Jann (2023) On relationship types, their strength, and reward crowdfunding backer behavior. Journal of Business Research, 154. 113294. ISSN 0148-2963 (https://doi.org/10.1016/j.jbusres.2022.08.058)

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Abstract

This study examines the association among relationship types, their strength, and contribution behavior in reward crowdfunding. We analyzed data on 568 relational dyads between fundraisers and backers from successful campaigns on KarolinaFund. We collected data from fundraisers and classified the relations they had with backers before the campaign, and their strength. Our findings show that pre-existing relations contribute to a greater extent than previously unknown backers. Among backers with whom relations exist prior to the campaigns, those that have stronger relations with the fundraiser make higher contributions. Strength of relations negatively moderates the association between purely private relations and contribution extent, and positively moderates the association between professional relations and contribution extent. When comparing sub-samples of early and late contributors, we find that private relations contribute to a significantly greater extent at earlier stages, and professional relations contribute to a significant lesser extent in later stages.

ORCID iDs

Shneor, Rotem, Zhao, Liang ORCID logoORCID: https://orcid.org/0000-0001-8481-9926 and Fabian Michael Goedecke, Jann;
CORE (COnnecting REpositories)