An exploratory study on the socially responsible investment (SRI) awareness among Chinese retail investors

Cui, Dan and Smith, Julia and McColgan, Patrick (2023) An exploratory study on the socially responsible investment (SRI) awareness among Chinese retail investors. In: British Accounting & Finance Association, 2023-04-17 - 2023-04-19, University of Sheffield.

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Abstract

Abstract: Using survey data from 655 Chinese retail investors, this article provides descriptive analyses of SRI awareness among investors and how it influences their SRI strategy decisions. A univariant analysis reveals that pro-social attitude and trade-off attitude on financial performance for social performance are two significant aspects to different investors with and without SRI screening strategies. Investors with more consequence-based ethical thinking and are more concerned about CSR issues are more likely to be socially responsible (SR) investors adopting screening strategies. SR investors are also more likely to sacrifice financial performance than conventional investors. Within the SR investors group, investors' different level of mastery in SRI knowledge influences their strategy decisions in choosing negative or positives-screening.

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