Social media and health communication
Kaya, Asuman and Mantar, Ozan Bilge; Sarı, Gülşah, ed. (2021) Social media and health communication. In: Handbook of Research on Representing Health and Medicine in Modern Media. IGI Global, pp. 33-53. ISBN 9781799868279 (https://doi.org/10.4018/978-1-7998-6825-5.ch003)
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Abstract
The content presented in the media, especially with the element of fear, appears to be the most important factor in the formation and spreading of phobias related to diseases. Especially when it comes to epidemics, the influence of the media increases remarkably. Individuals now use digital media as the initial reference source, especially on issues related to their health, and tend to see social media as a reference platform. However, uncontrolled information, conspiracy theories, and information pollution spread through social media make the subject difficult to understand; online shared manipulative news, excessive and unfounded information cause fear and panic. These posts about vaccines affect the perception and attitude towards vaccines. In this study, the comments and social media posts will be analysed using content analysis and discourse analysis methods in order to reveal the effect of social media in vaccine rejection and hesitation.
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Item type: Book Section ID code: 78707 Dates: DateEvent30 April 2021Published31 January 2021AcceptedKeywords: social media, health communication, vaccine refusal, vaccine hesitancy, health, Public health. Hygiene. Preventive Medicine, Transportation and Communications, Public Health, Environmental and Occupational Health, Communication, Health(social science), SDG 3 - Good Health and Well-being Subjects: Medicine > Public aspects of medicine > Public health. Hygiene. Preventive Medicine
Social Sciences > Transportation and CommunicationsDepartment: Faculty of Humanities and Social Sciences (HaSS) > Humanities > Journalism Depositing user: Pure Administrator Date deposited: 25 Nov 2021 11:39 Last modified: 01 Nov 2023 13:06 URI: https://strathprints.strath.ac.uk/id/eprint/78707