The attentional guidance of individual colours in increasingly complex displays
Andersen, Emil and Maier, Anja (2019) The attentional guidance of individual colours in increasingly complex displays. Applied Ergonomics, 81. 102885. ISSN 0003-6870 (https://doi.org/10.1016/j.apergo.2019.102885)
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Abstract
The use of colours is a prevalent and effective tool for improving design. Understanding the effect of colours on attention is crucial for designers that wish to understand how their interfaces will be used. Previous research has consistently shown that attention is biased towards colour. However, despite previous evidence indicating that colours should be treated individually, it has thus far not been investigated whether this difference is reflected in individual effects on attention. To address this, a visual search experiment was conducted that tested the attentional guidance of six individual colours (red,blue, green, yellow, orange, purple) in increasingly complex displays. Results showed that the individual colours differed significantly in their level of guidance of attention, and that these differences increased as the visual complexity of the display increased. Implications for visual design and future research on applying colour in visual attention research and design are discussed.
ORCID iDs
Andersen, Emil and Maier, Anja ORCID: https://orcid.org/0000-0002-3890-6452;-
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Item type: Article ID code: 78665 Dates: DateEvent30 November 2019Published10 July 2019Published Online28 June 2019AcceptedSubjects: Technology > Engineering (General). Civil engineering (General) > Engineering design Department: Faculty of Engineering > Design, Manufacture and Engineering Management Depositing user: Pure Administrator Date deposited: 23 Nov 2021 11:38 Last modified: 02 Dec 2024 01:25 Related URLs: URI: https://strathprints.strath.ac.uk/id/eprint/78665