Erfolg von Dienstleistungsnetzwerken : ein Netzwerkmarketingansatz [Success of Service Networks]

Evanschitzky, Heiner (2003) Erfolg von Dienstleistungsnetzwerken : ein Netzwerkmarketingansatz [Success of Service Networks]. Gabler Verlag, Wiesbaden. ISBN 3-8244-7967-2

Abstract

Major features of the tertiary sector in Germany are high growth rates and intense competition. Service providers who want to ensure their success, must therefore encourage growth opportunities by offering innovative, customer-oriented services Heiner Evanschitzky presents a comprehensive study of the success of service networks, which he described as a promising form of coordination for economic activities, because they can be flexibly joined with individual service offerings to respond to environmental change through specialization and cost advantages realised. The author integrates the major theoretical approaches to explain sustainable competitive advantages in the context of network marketing and expanding the marketing theory. An empirical investigation and clues to improve the competitiveness of the enterprise is also covered.

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• Item metadata

  Item type:	Book
  ID code:	7400
  Dates:	Date Event October 2003 Published
  Subjects:	Social Sciences > Commerce > Marketing. Distribution of products Social Sciences > Commerce
  Department:	Strathclyde Business School > Marketing
  Depositing user:	Strathprints Administrator
  Date deposited:	24 Jul 2009 11:29
  Last modified:	11 Nov 2024 15:38
  Related URLs:	http://www.worldcat.org/oclc/76564700
  URI:	https://strathprints.strath.ac.uk/id/eprint/7400