A cross‐national investigation of trait antecedents of mobile‐banking adoption

Frimpong, Kwabena and Shuridah, Obaid and Wilson, Alan and Sarpong, Fred (2020) A cross‐national investigation of trait antecedents of mobile‐banking adoption. Thunderbird International Business Review, 62 (4). pp. 411-424. ISSN 1096-4762

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    Abstract

    Although there is a near agreement in the literature on the main predictors of consumers' attitudes toward technological innovation, the potential ways through which personal traits and national environmental differences contribute to significant variations in mobile-banking adoption have received limited attention. Based on insights from innovation adoption and personality research, this study tested a model of mobile-banking adoption using data from a developed and a developing country. Survey data came from a sample of 1,340 participants from the United Kingdom and Ghana. The results indicate that intrinsic traits are stronger in explaining consumers' attitude toward mobile banking in Ghana than in the United Kingdom. However, no significant variance between the two countries was observed with regard to the mediation effect of consumers' attitude on the intention to use mobile banking. The practical and theoretical implications of this study are discussed.

    Creators(s): Frimpong, Kwabena, Shuridah, Obaid, Wilson, Alan ORCID logoORCID: https://orcid.org/0000-0002-5491-1876 and Sarpong, Fred;
    Item type:Article
    ID code:71752
    Keywords:mobile banking, international, buying behaviour, Marketing. Distribution of products, Marketing, Business and International Management, Business, Management and Accounting(all)
    Subjects:Social Sciences > Commerce > Marketing. Distribution of products
    Department:Strathclyde Business School > Marketing
    Strategic Research Themes > Energy
    Strategic Research Themes > Measurement Science and Enabling Technologies
    Depositing user: Pure Administrator
    Date deposited:12 Mar 2020 11:56
    Last modified:21 Jan 2021 11:47
    Related URLs:
    URI:https://strathprints.strath.ac.uk/id/eprint/71752
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