Roles of technology in actor engagement

Kaartemo, Valtteri and Jaakkola, Elina and Alexander, Matthew (2019) Roles of technology in actor engagement. In: 16th International Research Symposium on Advancing Service Research and Practice, 2019-06-10 - 2019-06-13.

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Abstract

Recent research reveals technology playing an increasingly important and versatile role in customer and actor engagement (AE), but focused analysis on these roles is lacking. This paper examines five key roles that technology can play in AE, Technology as: 1) focal engagement object; 2) engagement platform, 3) initiator of engagement, 4) shaper of engagement institutional context; and 5) focal engaging actor. This paper enriches literature on AE by introducing postphenomenology and technological environmentality and serves as the first attempt to systematically analyse and organize this phenomenon.

ORCID iDs

Alexander, Matthew ORCID: https://orcid.org/0000-0003-3770-8056

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• Item metadata

  Item type:	Conference or Workshop Item(Paper)
  ID code:	69407
  Dates:	Date Event 10 June 2019 Published 15 January 2019 Accepted
  Subjects:	Social Sciences > Commerce > Marketing. Distribution of products
  Department:	Strathclyde Business School > Marketing
  Depositing user:	Pure Administrator
  Date deposited:	15 Aug 2019 14:51
  Last modified:	17 Nov 2024 01:38
  URI:	https://strathprints.strath.ac.uk/id/eprint/69407