An analysis of factors influencing the development of new products in the Thai food industry

Huq, M.M. and Toyama, M. (2005) An analysis of factors influencing the development of new products in the Thai food industry. International Journal of Technology Management and Sustainable Development, 5 (2). pp. 159-173. ISSN 1474-2748 (http://dx.doi.org/10.1386/ijtm.5.2.159_1)

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Abstract

The paper examines the role played by various factors in the development of new products in the Thai food industry. Data collected from a sample survey covering 62 firms in the four main subsectors of the Thai food industry are examined using both multiple regression and 'pair comparison' analyses. From the regression analysis based on six selected independent variables (firm-size, age, ownership, market orientation, promotional status and product type), only firm-size was found to be a statistically significant determinant of technological capability for the development of new products. However, the 'pair-comparison' analysis shows that various other factors can also be influential. These include senior management values, policy and strategy, management and administration, the system of rewards and promotion, information flows and links, and R&D activities.

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