#BlackLivesMatter and #AliveWhileBlack : A study of topical orientation of hashtags and message content
Rathnayake, Chamil and Winter, Jenifer and Buente, Wayne (2018) #BlackLivesMatter and #AliveWhileBlack : A study of topical orientation of hashtags and message content. In: The 68th Annual Conference of the International Communication Association, 2018-05-24 - 2018-05-28, Hilton Prague Hotel.
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Abstract
This study examines content differences between Twitter hashtags that indicate different topical orientations related to issues of racial discrimination, police violence, and structural inequalities. Two datasets representing #BlackLivesMatter and #AliveWhileBlack were examined to explore how message content varies based on topical orientation. A random sample of 600 tweets from each hashtag were classified based on content categories identified in previous scholarly work on collective coping and social movements. Two topic models were developed to further examine content differences between the two hashtags in a larger corpus of tweets. Results show that differences in hashtags can indicate significant differences in the nature of messages embedded in tweets. A χ2 test revealed that distribution of tweets was differed between the two hashtags in six out of eight categories. Topic model analysis indicated that topics in the hashtag with activist/social movement orientation mainly related to issues/incidents that gained significant media attention.
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Item type: Conference or Workshop Item(Paper) ID code: 65377 Dates: DateEvent28 May 2018Published17 January 2018AcceptedSubjects: Language and Literature > Literature (General) > Broadcasting Department: Faculty of Humanities and Social Sciences (HaSS) > Humanities > Journalism Depositing user: Pure Administrator Date deposited: 05 Sep 2018 15:25 Last modified: 06 Aug 2024 00:29 Related URLs: URI: https://strathprints.strath.ac.uk/id/eprint/65377