A day in the life of an advertising man : review of internal documents from the UK tobacco industry's principal advertising agencies

Hastings, Gerard and MacFadyen, Lynn (2000) A day in the life of an advertising man : review of internal documents from the UK tobacco industry's principal advertising agencies. British Medical Journal, 321 (7257). pp. 366-371. ISSN 1756-1833 (https://doi.org/10.1136/bmj.321.7257.366)

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Abstract

Tobacco advertising is intended to increase consumption as well as brand share and has a powerful effect on young people. Sponsorship and advertising work in exactly the same way and are only a small part of tobacco marketing. Tobacco advertisers are driven by a commercial imperative to increase sales, and they show no concern for the ethical or public health consequences of their actions. Voluntary agreements simply do not work and must be replaced by statutory measures.

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• Item metadata

  Item type:	Article
  ID code:	65031
  Dates:	Date Event 5 August 2000 Published
  Subjects:	Medicine > Internal medicine Social Sciences > Commerce > Marketing. Distribution of products
  Department:	Strathclyde Business School > Marketing University of Strathclyde > University of Strathclyde
  Depositing user:	Pure Administrator
  Date deposited:	06 Aug 2018 10:21
  Last modified:	11 Nov 2024 12:04
  Related URLs:	Scopus publication
  URI:	https://strathprints.strath.ac.uk/id/eprint/65031