A day in the life of an advertising man : review of internal documents from the UK tobacco industry's principal advertising agencies

Hastings, Gerard and MacFadyen, Lynn (2000) A day in the life of an advertising man : review of internal documents from the UK tobacco industry's principal advertising agencies. British Medical Journal, 321 (7257). pp. 366-371. ISSN 1756-1833 (https://doi.org/10.1136/bmj.321.7257.366)

[thumbnail of Hastings-MacFadyen-BMJ-2000-review-of-infternal-documents-from-the-UK-tobacco-industrys-principal-advertising-agencies]
Preview
 Text. Filename: Hastings_MacFadyen_BMJ_2000_review_of_infternal_documents_from_the_UK_tobacco_industrys_principal_advertising_agencies.pdf
Final Published Version
License: Creative Commons Attribution-NonCommercial 4.0 logo
Download (165kB)| Preview

Abstract

Tobacco advertising is intended to increase consumption as well as brand share and has a powerful effect on young people. Sponsorship and advertising work in exactly the same way and are only a small part of tobacco marketing. Tobacco advertisers are driven by a commercial imperative to increase sales, and they show no concern for the ethical or public health consequences of their actions. Voluntary agreements simply do not work and must be replaced by statutory measures.

CORE (COnnecting REpositories)