Employer branding and multiple identities in the hotel industry

Wilson, Alan and Ellison, Richard (2018) Employer branding and multiple identities in the hotel industry. In: 20th ICIG Symposium, 2018-06-06 - 2018-06-07, Gozd Martuljek.

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Abstract

Service employees have long been seen as the interface between an organisation and its customers. This is particularly the case in the hospitality industry where the actions of the employees are often seen as the manifestation of the brand and the major contributor to the reputation of a hotel. Employees have become the most valuable asset of hotel companies, a company’s success will depend greatly on building a work environment that attracts, meets and exceeds employees’ expectations.

ORCID iDs

Wilson, Alan ORCID logoORCID: https://orcid.org/0000-0002-5491-1876 and Ellison, Richard;
  • Item type:Conference or Workshop Item(Paper)
    ID code:64541
    Dates:
    Date
    Event
    6 June 2018
    Published
    2 February 2018
    Accepted
    Keywords:hotel chains, hospitality, corporate identity, Marketing. Distribution of products, Marketing, Tourism, Leisure and Hospitality Management
    Subjects:Social Sciences > Commerce > Marketing. Distribution of products
    Department:Strathclyde Business School > Marketing
    Depositing user: Pure Administrator
    Date deposited:20 Jun 2018 08:15
    Last modified:25 May 2023 08:45
    Related URLs:
    URI:https://strathprints.strath.ac.uk/id/eprint/64541
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