Therapeutic servicescapes and market-mediated performances of emotional suffering
Higgins, Leighanne and Hamilton, Kathy (2019) Therapeutic servicescapes and market-mediated performances of emotional suffering. Journal of Consumer Research, 45 (6). pp. 1230-1253. ISSN 1537-5277 (https://doi.org/10.1093/jcr/ucy046)
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Abstract
We introduce the concept of therapeutic servicescapes, defined as consumption settings where emplaced, market-mediated performances compensate for socio-cultural dilemmas. Our focus is on the localization of emotions which are emplaced in specific socio-spatial features and collectively reproduced through ritualized consumer performances. This ethnographic study of religious pilgrimage consumption reveals that the therapeutic servicescape comprises three features: evocative spaces, ideological homogeneity and restorative emotion scripts. These servicescape features catalyze the consumer rituals of therapeutic relations, therapeutic release and therapeutic renewal. Our theorization of therapeutic servicescapes offers three contributions. First, we reveal how emotions are socially and geographically orchestrated and transformed in marketplace settings. Second, we demonstrate how therapeutic ritual performances reproduce emplaced, market-mediated emotion and compensate for embodied emotional restrictions. Third, we demonstrate how the negotiation of emotional ordering guides the therapeutic dialogue between religion and the marketplace.
ORCID iDs
Higgins, Leighanne and Hamilton, Kathy ORCID: https://orcid.org/0000-0002-5342-6166;-
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Item type: Article ID code: 63957 Dates: DateEvent30 April 2019Published11 May 2018Published Online26 April 2018AcceptedNotes: This is a pre-copyedited, author-produced PDF of an article accepted for publication in Journal of Consumer Research following peer review. The version of record is available online at: https://academic.oup.com/jcr. Subjects: Social Sciences > Commerce > Marketing. Distribution of products Department: Strathclyde Business School > Marketing Depositing user: Pure Administrator Date deposited: 08 May 2018 14:09 Last modified: 03 Dec 2024 12:35 Related URLs: URI: https://strathprints.strath.ac.uk/id/eprint/63957