Driving innovation through ambidextrous service provision - long life cycle products in manufacturing contexts
Fain, Nusa and Wagner, Beverly and Kay, Neil (2018) Driving innovation through ambidextrous service provision - long life cycle products in manufacturing contexts. Technological Forecasting and Social Change, 130. pp. 3-13. ISSN 0040-1625
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Abstract
The aim of this paper is to explore the possibility that continuous improvement rather than radical innovation in the case of long life-cycle products can be consistent with both economic growth and the market drive towards sustainability in some circumstances. Sustainability within this context is defined in terms of extending the new product development (NPD) process to encapsulate cost and waste reduction by continuous incremental innovation and servicing of existing products. Ambidexterity is introduced as the enabler of sustainable service provision within this context. The paper discusses a conceptual framework for driving innovation through ambidextrous service provision and provides an illustrative case to support it. It contributes to the innovation and sustainability literature through acknowledging the importance of both exploration and exploitation within NPD processes, integrating this with sustainable service provision, and with particular reference to Product Service Systems (PSS).
Creators(s): |
Fain, Nusa, Wagner, Beverly ![]() | Item type: | Article |
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ID code: | 60680 |
Keywords: | product development, long-life cycle, sustainability, product service system, conceptual framework, Marketing. Distribution of products, Marketing |
Subjects: | Social Sciences > Commerce > Marketing. Distribution of products |
Department: | Strathclyde Business School > Marketing Strathclyde Business School > Economics Strategic Research Themes > Health and Wellbeing Strategic Research Themes > Innovation Entrepreneurship |
Depositing user: | Pure Administrator |
Date deposited: | 17 May 2017 08:53 |
Last modified: | 01 Jan 2021 12:11 |
Related URLs: | |
URI: | https://strathprints.strath.ac.uk/id/eprint/60680 |
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