Driving innovation through ambidextrous service provision - long life cycle products in manufacturing contexts
Fain, Nusa and Wagner, Beverly and Kay, Neil (2018) Driving innovation through ambidextrous service provision - long life cycle products in manufacturing contexts. Technological Forecasting and Social Change, 130. pp. 3-13. ISSN 0040-1625 (https://doi.org/10.1016/j.techfore.2017.05.013)
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Abstract
The aim of this paper is to explore the possibility that continuous improvement rather than radical innovation in the case of long life-cycle products can be consistent with both economic growth and the market drive towards sustainability in some circumstances. Sustainability within this context is defined in terms of extending the new product development (NPD) process to encapsulate cost and waste reduction by continuous incremental innovation and servicing of existing products. Ambidexterity is introduced as the enabler of sustainable service provision within this context. The paper discusses a conceptual framework for driving innovation through ambidextrous service provision and provides an illustrative case to support it. It contributes to the innovation and sustainability literature through acknowledging the importance of both exploration and exploitation within NPD processes, integrating this with sustainable service provision, and with particular reference to Product Service Systems (PSS).
ORCID iDs
Fain, Nusa, Wagner, Beverly ORCID: https://orcid.org/0000-0001-8025-6580 and Kay, Neil;-
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Item type: Article ID code: 60680 Dates: DateEvent31 May 2018Published18 May 2017Published Online9 May 2017AcceptedSubjects: Social Sciences > Commerce > Marketing. Distribution of products Department: Strathclyde Business School > Marketing
Strathclyde Business School > Economics
Strategic Research Themes > Health and Wellbeing
Strategic Research Themes > Innovation EntrepreneurshipDepositing user: Pure Administrator Date deposited: 17 May 2017 08:53 Last modified: 25 Sep 2024 00:39 Related URLs: URI: https://strathprints.strath.ac.uk/id/eprint/60680