Picture of boy being examining by doctor at a tuberculosis sanatorium

Understanding our future through Open Access research about our past...

Strathprints makes available scholarly Open Access content by researchers in the Centre for the Social History of Health & Healthcare (CSHHH), based within the School of Humanities, and considered Scotland's leading centre for the history of health and medicine.

Research at CSHHH explores the modern world since 1800 in locations as diverse as the UK, Asia, Africa, North America, and Europe. Areas of specialism include contraception and sexuality; family health and medical services; occupational health and medicine; disability; the history of psychiatry; conflict and warfare; and, drugs, pharmaceuticals and intoxicants.

Explore the Open Access research of the Centre for the Social History of Health and Healthcare. Or explore all of Strathclyde's Open Access research...

Image: Heart of England NHS Foundation Trust. Wellcome Collection - CC-BY.

Business models : a routine dynamics reconceptualization

Nair, Anup Karath and D'Adderio, Luciana and Corney, Jonathan (2017) Business models : a routine dynamics reconceptualization. In: British Academy of Management 2017 Conference. British Academy of Management, Warwick.

[img] Text (Nair-etal-BAM-2017-Business-models-a-routine-dynamics-reconceptualization)
Nair_etal_BAM_2017_Business_models_a_routine_dynamics_reconceptualization.pdf
Accepted Author Manuscript
Restricted to Repository staff only until 30 September 2021.

Download (431kB) | Request a copy from the Strathclyde author

Abstract

Despite its widespread use within strategy and innovation research the notion of “business model” as a theoretical construct remains ill-defined and conceptually underdeveloped. In this conceptual paper, we address these limitations, first, by identifying some of the reasons for the lack of consensus around business models conceptualisation, and, second, by reconceptualising business models from a novel perspective based on Routine Dynamics. More specifically, we show how the lack of theoretical integration between the transaction cost economics, Schumpeterian innovation, resource based theory, strategic networks and cognitive perspectives that underpin current business models research act as a major source of theoretical dissonance. We elaborate and illustrate these arguments by drawing on the business models of Amazon, a leading e-commerce firm. We then propose a routine dynamics perspective to integrate insights from the various perspectives within business model research. Our findings contribute towards further integrating BM research with Management and Organisational Theory.