The origins of American international retailing : Tiffany of New York in London and Paris, 1837-1914
Alexander, Nicholas and Doherty, Anne Marie (2017) The origins of American international retailing : Tiffany of New York in London and Paris, 1837-1914. Business History Review, 91 (2). pp. 301-328. ISSN 0007-6805 (https://doi.org/10.1017/S0007680517000691)
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Abstract
This article considers the international retailing activities of Tiffany of New York between 1837 and 1914. Using data from the company archive alongside other sources, the article considers the firm’s international retail operation from entry stage merchant buying activity through to the establishment of modern retailing facilities. The findings indicate five factors were determinants of sustainable international retailing: a centralized organizational structure, a stable ownership structure, existing international engagement, a strong brand identity, and a relevant international retail format. Placing Tiffany’s activities in its wider commercial and consumer context, the findings illustrate the organizational changes and asset combination required to support the development of early international retail operations. The article contributes to theoretical understanding of the dynamics of retail internationalization.
ORCID iDs
Alexander, Nicholas and Doherty, Anne Marie ORCID: https://orcid.org/0000-0002-5480-814X;-
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Item type: Article ID code: 60213 Dates: DateEvent29 June 2017Published22 December 2016AcceptedNotes: This article has been accepted for publication in a revised form in Business History Review https://www.cambridge.org/core/journals/business-history-review. This version is free to view and download for private research and study only. Not for re-distribution, re-sale or use in derivative works. © The President and Fellows of Harvard College 2016 . Subjects: Social Sciences > Commerce
History General and Old World > History (General) > Modern HistoryDepartment: Strathclyde Business School > Marketing Depositing user: Pure Administrator Date deposited: 16 Mar 2017 09:53 Last modified: 16 Nov 2024 01:10 Related URLs: URI: https://strathprints.strath.ac.uk/id/eprint/60213