Introduction : practices

Hewer, Paul and Hamilton, Kathleen and Jafari, Aliakbar; Hewer, Paul and Hamilton, Kathy and Jafari, Aliakbar, eds. (2015) Introduction : practices. In: New Directions in Consumer Research. SAGE Publications Ltd, London, xvii-xxvi. ISBN 9781473911536

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    Abstract

    This volume provides the reader with an introduction to Theories of Practice and what we identify as the key studies in this domain. It is our belief that theories of practice offer consumer researchers ways to refresh and rethink their approaches, especially if we take seriously Warde’s suggestion that: “An individual’s pattern of consumption is the sum of the moments of consumption which occur in the totality of his or her practices. If the individual is merely the intersection point of many practices, and practices are the bedrock of consumption, then a new perspective on consumer behaviour emerges. New explanations of contemporary identities and the role of consumption in identity formation suggest themselves.” (2005, p. 144).

    ORCID iDs

    Hewer, Paul ORCID logoORCID: https://orcid.org/0000-0002-7661-8195, Hamilton, Kathleen ORCID logoORCID: https://orcid.org/0000-0002-5342-6166 and Jafari, Aliakbar ORCID logoORCID: https://orcid.org/0000-0003-4321-2911; Hewer, Paul, Hamilton, Kathy and Jafari, Aliakbar
    • Item type:Book Section
      ID code:58132
      Dates:
      Date
      Event
      7 October 2015
      Published
      Keywords:marketing, global marketing, marketing practice, Marketing. Distribution of products, Business, Management and Accounting(all), Social Sciences(all), SDG 12 - Responsible Consumption and Production
      Subjects:Social Sciences > Commerce > Marketing. Distribution of products
      Department:Strathclyde Business School > Marketing
      Depositing user: Pure Administrator
      Date deposited:13 Oct 2016 15:02
      Last modified:22 Oct 2021 00:45
      Related URLs:
      URI:https://strathprints.strath.ac.uk/id/eprint/58132
    CORE (COnnecting REpositories)