How nascent community enterprises build legitimacy in internal and external environments
Vestrum, Ingebjørg and Rasmussen, Einar and Carter, Sara (2017) How nascent community enterprises build legitimacy in internal and external environments. Regional Studies, 51 (11). pp. 1721-1734. ISSN 0034-3404 (https://doi.org/10.1080/00343404.2016.1220675)
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Abstract
Community enterprises (CEs) have become a widely used mechanism in addressing problems associated with socio-economic decline in rural areas. Using a legitimacy perspective, we explore how emerging CEs are able to access resources needed to start and sustain their operations. Studying two music festivals that aim to improve the identity and economy of rural communities, we show that the legitimation process requires different legitimacy building strategies within different environments. Three key legitimation strategies emerge: conformance to the internal (rural community) environment; conformance to the external (cultural festival) environment; and changing the internal (rural community) environment. Legitimacy is built in an iterative process, where CEs leverage legitimacy developed in one environment to build legitimacy in a different stakeholder audience. Hence, new ventures can strategically benefit from differences in legitimacy judgments among different audiences.
ORCID iDs
Vestrum, Ingebjørg, Rasmussen, Einar and Carter, Sara ORCID: https://orcid.org/0000-0001-5812-4354;-
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Item type: Article ID code: 57224 Dates: DateEvent21 September 2017Published2 August 2016AcceptedNotes: This is an Accepted Manuscript of an article published by Taylor & Francis in Regional Studies, available online: http://www.tandfonline.com/10.1080/00343404.2016.1220675. Subjects: Social Sciences > Commerce Department: Strathclyde Business School > Hunter Centre for Entrepreneurship, Strategy and Innovation Depositing user: Pure Administrator Date deposited: 02 Aug 2016 14:36 Last modified: 28 Nov 2024 01:13 Related URLs: URI: https://strathprints.strath.ac.uk/id/eprint/57224