Green supply chain practices as a consequence of the green bullwhip effect : understanding the relationship

Roman Pais Seles, Bruno Michel and Jabbour, Ana Beatriz Lopes de Sousa and Dangelico, Rosa Maria and Jabbour, Charbel José Chiappetta; (2016) Green supply chain practices as a consequence of the green bullwhip effect : understanding the relationship. In: 3rd International Conference on Green Supply Chain. Loughborough University, GBR.

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    Abstract

    This article aimed to understand and analyze how different institutional pressures created by different stakeholders tend to promote the green bullwhip effect and consequent adoption of green supply chain management practices across a supply chain. Based on case study methodology, the relationship between a focal company in the automotive battery supply chain in Brazil and its primary stakeholders was analysed.