Entrepreneurial ideation : exploring the role of creativity

Pret, Tobias and Shaw, Eleanor (2016) Entrepreneurial ideation : exploring the role of creativity. In: Babson College Entrepreneurship Research Conference 2016, 2016-06-08 - 2016-06-11.

Abstract

Creativity is key to producing novel and useful ideas that can be turned into viable business opportunities. However, little is known about how entrepreneurs employ creativity to develop ideas over time. In this paper, we address this research gap by exploring the perspectives of entrepreneurs in creative industries.

ORCID iDs

Pret, Tobias ORCID: https://orcid.org/0000-0002-8594-6617

Shaw, Eleanor ORCID: https://orcid.org/0000-0002-6614-6729

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• Item metadata

  Item type:	Conference or Workshop Item(Paper)
  ID code:	55971
  Dates:	Date Event 11 June 2016 Published 17 December 2015 Accepted
  Keywords:	creativity, ideation, creative entrepreneurs, strategy, Commerce, Business, Management and Accounting(all)
  Subjects:	Social Sciences > Commerce
  Department:	Strathclyde Business School > Hunter Centre For Entrepreneurship
  Depositing user:	Pure Administrator
  Date deposited:	22 Mar 2016 11:53
  Last modified:	01 Nov 2023 12:27
  Related URLs:	Event
  URI:	https://strathprints.strath.ac.uk/id/eprint/55971