Entrepreneurial ideation : exploring the role of creativity

Pret, Tobias and Shaw, Eleanor (2016) Entrepreneurial ideation : exploring the role of creativity. In: Babson College Entrepreneurship Research Conference 2016, 2016-06-08 - 2016-06-11.

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Abstract

Creativity is key to producing novel and useful ideas that can be turned into viable business opportunities. However, little is known about how entrepreneurs employ creativity to develop ideas over time. In this paper, we address this research gap by exploring the perspectives of entrepreneurs in creative industries.