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Stimulating creativity : the key to developing novel ideas

Pret, Tobias and Shaw, Eleanor and Carter, Sara (2015) Stimulating creativity : the key to developing novel ideas. In: 38th Institute for Small Business and Entrepreneurship Conference 2015, 2015-11-11 - 2015-11-11, Glasgow.

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Abstract

This paper explores how and why entrepreneurs employ their creativity to develop ideas. Specifically, we investigate facilitators and inhibitors of creativity and explore strategies that creative entrepreneurs pursue during the ideation process.