Stimulating creativity : the key to developing novel ideas

Pret, Tobias and Shaw, Eleanor and Carter, Sara (2015) Stimulating creativity : the key to developing novel ideas. In: 38th Institute for Small Business and Entrepreneurship Conference 2015, 2015-11-11 - 2015-11-11, Glasgow.

Abstract

This paper explores how and why entrepreneurs employ their creativity to develop ideas. Specifically, we investigate facilitators and inhibitors of creativity and explore strategies that creative entrepreneurs pursue during the ideation process.

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• Item metadata

  Item type:	Conference or Workshop Item(Paper)
  ID code:	55970
  Dates:	Date Event 11 November 2015 Published 1 June 2015 Accepted
  Subjects:	Social Sciences > Commerce
  Department:	Strathclyde Business School > Hunter Centre For Entrepreneurship
  Depositing user:	Pure Administrator
  Date deposited:	22 Mar 2016 11:48
  Last modified:	09 Apr 2024 06:11
  Related URLs:	Event
  URI:	https://strathprints.strath.ac.uk/id/eprint/55970