Global perspectives on service

Andzulis, James and Baron, Steve and Daly, Aidan and Dann, Susan and Daunt, Kate L and Edvardsson, Bo and Ehret, Michael and Enquist, Bo and Farquhar, Jillian Dawes and Greer, Dominique A and Grönroos, Christian and Gummerus, Johanna and Halliday, Sue Vaux and Lefebvre, R Craig and Liljander, Veronica and Lusch, Robert and Martin, Charles and Massiah, Carolyn and McColl-Kennedy, Janet and Mele, Cristina and Neale, Larry and Nicholls, Richard and Ogbonna, Emmanuel and Ordanini, Andrea and Palmer, Adrian and Patricio, Lia and Rapp, Adam and Reynoso, Javier and Rosenbaum, Mark S. and de Ruyter, Ko and Schillewaert, Niels and Sebhatu, Samuel Petros and Shirahada, Kunio and Simpson, Merlin and Tombs, Alastair and Tuzovic, Sven and Vargo, Stephen L and von Wangenheim, Florian and Wilson, Alan and Wirtz, Jochen and Worthington, Steve and Yu, Ting; Fisk, Raymond P and Russell-Bennett, Rebekah and Harris, LLoyd C, eds. (2013) Global perspectives on service. In: Serving Customers. Tilde University Press, Australia. ISBN 978-0-7346-1099-7

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Abstract

This chapter discusses global perspectives on service.