Improving Online Political Engagement for Effective Public Engagement

Shephard, Mark (2015) Improving Online Political Engagement for Effective Public Engagement. University of Strathclyde, Glasgow.

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This Policy Brief draws on the author’s research of online social media discourse during the 2014 Scottish independence referendum. It aims to stimulate classroom discussion and awareness of how to improve online literacy for effective political and public engagement. Using examples from research of online discussions of the Scottish independence referendum, it identifies online behaviours that undermine effective public and political engagement (5 F’s to avoid), as well as things to be aware of when reading and/or entering into debate with others online (5 F’s to consider). This IPPI Policy Brief is aimed at those who teach social media in the classroom as well as for any citizen who reads and/or engages in debate online.