Wholesaler strategy in response to channel restructuring : an empirical examination of the UK fresh produce wholesale sector
Shaw, Susan A. and Gibbs, Juliette (1997) Wholesaler strategy in response to channel restructuring : an empirical examination of the UK fresh produce wholesale sector. Journal of Marketing Channels, 6 (1). pp. 35-53. ISSN 1540-7029
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Abstract
The paper examines the strategies pursued by market wholesalers in the face of major changes in external operating conditions. It concludes that more recent theoretical approaches to strategic analysis which emphasise capabilities and resource base provide better explanations of observed behaviour than approaches which define typologies of generic strategies.
ORCID iDs
Shaw, Susan A. and Gibbs, Juliette
ORCID: https://orcid.org/0000-0002-4932-0473;
Item type: Article ID code: 53674 Dates: DateEvent1997PublishedKeywords: channels, wholesalers, fresh produce, Marketing. Distribution of products, Marketing Subjects: Social Sciences > Commerce > Marketing. Distribution of products Department: Strathclyde Business School > Marketing Depositing user: Pure Administrator Date deposited: 08 Jul 2015 13:21 Last modified: 20 Jan 2021 22:15 URI: https://strathprints.strath.ac.uk/id/eprint/53674
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CORE (COnnecting REpositories)