Wholesaler strategy in response to channel restructuring : an empirical examination of the UK fresh produce wholesale sector

Shaw, Susan A. and Gibbs, Juliette (1997) Wholesaler strategy in response to channel restructuring : an empirical examination of the UK fresh produce wholesale sector. Journal of Marketing Channels, 6 (1). pp. 35-53. ISSN 1540-7029

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Abstract

The paper examines the strategies pursued by market wholesalers in the face of major changes in external operating conditions. It concludes that more recent theoretical approaches to strategic analysis which emphasise capabilities and resource base provide better explanations of observed behaviour than approaches which define typologies of generic strategies.

Author(s):Shaw, Susan A. and Gibbs, Juliette ORCID logoORCID: https://orcid.org/0000-0002-4932-0473
Item type:Article
ID code:53674
Keywords:channels, wholesalers, fresh produce, Marketing. Distribution of products, Marketing
Subjects:Social Sciences > Commerce > Marketing. Distribution of products
Department:Strathclyde Business School > Marketing
Depositing user: Pure Administrator
Date deposited:08 Jul 2015 13:21
Last modified:25 Jan 2020 04:31
URI:https://strathprints.strath.ac.uk/id/eprint/53674
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