Implications of Changes in GATT for the Marketing Strategies of British Beef Producers

Gibbs, Juliette and Shaw, Susan A. (1995) Implications of Changes in GATT for the Marketing Strategies of British Beef Producers. British Food Journal, 97 (1). pp. 3-10. ISSN 0007-070X

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Abstract

Examines the likely effect of the changes in GATT on the British beef industry and the implications of these changes for the marketing strategies of British beef producers. The result of GATT changes is that there is unlikely to be any incentive for producers to increase production. Instead, marketing strategies will have to centre on increasing profitability by increasing quality and quality awareness with the objective of increasing margins. Examines the production and marketing of quality beef in the UK and proposes a number of strategies for the future.

Creators(s): Gibbs, Juliette ORCID logoORCID: https://orcid.org/0000-0002-4932-0473 and Shaw, Susan A.;
Item type:Article
ID code:53672
Keywords:food industry, food quality, marketing strategy, British beef, Marketing. Distribution of products, Food Science, Marketing
Subjects:Social Sciences > Commerce > Marketing. Distribution of products
Department:Strathclyde Business School > Marketing
Depositing user: Pure Administrator
Date deposited:08 Jul 2015 13:06
Last modified:21 Feb 2020 04:26
URI:https://strathprints.strath.ac.uk/id/eprint/53672
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