Implications of Changes in GATT for the Marketing Strategies of British Beef Producers

Gibbs, Juliette and Shaw, Susan A. (1995) Implications of Changes in GATT for the Marketing Strategies of British Beef Producers. British Food Journal, 97 (1). pp. 3-10. ISSN 0007-070X (https://doi.org/10.1108/00070709510077908)

Abstract

Examines the likely effect of the changes in GATT on the British beef industry and the implications of these changes for the marketing strategies of British beef producers. The result of GATT changes is that there is unlikely to be any incentive for producers to increase production. Instead, marketing strategies will have to centre on increasing profitability by increasing quality and quality awareness with the objective of increasing margins. Examines the production and marketing of quality beef in the UK and proposes a number of strategies for the future.

ORCID iDs

Gibbs, Juliette ORCID: https://orcid.org/0000-0002-4932-0473

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• Item metadata

  Item type:	Article
  ID code:	53672
  Dates:	Date Event 1995 Published
  Keywords:	food industry, food quality, marketing strategy, British beef, Marketing. Distribution of products, Food Science, Marketing
  Subjects:	Social Sciences > Commerce > Marketing. Distribution of products
  Department:	Strathclyde Business School > Marketing
  Depositing user:	Pure Administrator
  Date deposited:	08 Jul 2015 13:06
  Last modified:	20 Jan 2021 22:15
  URI:	https://strathprints.strath.ac.uk/id/eprint/53672