Retailer-supplier relationships and the evolution of marketing : two food industry case studies

Shaw, Susan A. and Gibbs, Juliette (1995) Retailer-supplier relationships and the evolution of marketing : two food industry case studies. International Journal of Retail and Distribution Management, 23 (7). pp. 7-16. ISSN 0959-0552

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Abstract

Uses two case studies to examine how changing market structures in food supply chains have affected the nature of collaboration between retailer and supplier. Looks at the implications for the nature of marketing as a management function and as an area of study. Concludes with a discussion of the implications of closer supply chain relationships for industry profitability.

ORCID iDs

Shaw, Susan A. and Gibbs, Juliette ORCID logoORCID: https://orcid.org/0000-0002-4932-0473;
  • Item type:Article
    ID code:53671
    Dates:
    Date
    Event
    1995
    Published
    Keywords:food industry, supply chain, supplier relations, marketing, Marketing. Distribution of products, Tourism, Leisure and Hospitality Management, Marketing
    Subjects:Social Sciences > Commerce > Marketing. Distribution of products
    Department:Strathclyde Business School > Marketing
    Depositing user: Pure Administrator
    Date deposited:08 Jul 2015 13:02
    Last modified:20 Jan 2021 22:15
    URI:https://strathprints.strath.ac.uk/id/eprint/53671
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