Retailer-supplier relationships and the evolution of marketing : two food industry case studies
Shaw, Susan A. and Gibbs, Juliette (1995) Retailer-supplier relationships and the evolution of marketing : two food industry case studies. International Journal of Retail and Distribution Management, 23 (7). pp. 7-16. ISSN 0959-0552
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Abstract
Uses two case studies to examine how changing market structures in food supply chains have affected the nature of collaboration between retailer and supplier. Looks at the implications for the nature of marketing as a management function and as an area of study. Concludes with a discussion of the implications of closer supply chain relationships for industry profitability.
| Creators(s): |
Shaw, Susan A. and Gibbs, Juliette  ORCID: https://orcid.org/0000-0002-4932-0473;
| Item type: | Article |
|---|---|
| ID code: | 53671 |
| Keywords: | food industry, supply chain, supplier relations, marketing, Marketing. Distribution of products, Tourism, Leisure and Hospitality Management, Marketing |
| Subjects: | Social Sciences > Commerce > Marketing. Distribution of products |
| Department: | Strathclyde Business School > Marketing |
| Depositing user: | Pure Administrator |
| Date deposited: | 08 Jul 2015 13:02 |
| Last modified: | 01 Jan 2021 11:22 |
| URI: | https://strathprints.strath.ac.uk/id/eprint/53671 |
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