Retailer-supplier relationships and the evolution of marketing : two food industry case studies

Shaw, Susan A. and Gibbs, Juliette (1995) Retailer-supplier relationships and the evolution of marketing : two food industry case studies. International Journal of Retail and Distribution Management, 23 (7). pp. 7-16. ISSN 0959-0552

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Official URL: https://doi.org/10.1108/09590559510095233

Abstract

Uses two case studies to examine how changing market structures in food supply chains have affected the nature of collaboration between retailer and supplier. Looks at the implications for the nature of marketing as a management function and as an area of study. Concludes with a discussion of the implications of closer supply chain relationships for industry profitability.

Author(s):	Shaw, Susan A. and Gibbs, Juliette ORCID: https://orcid.org/0000-0002-4932-0473
Item type:	Article
ID code:	53671
Keywords:	food industry, supply chain, supplier relations, marketing, Marketing. Distribution of products, Tourism, Leisure and Hospitality Management, Marketing
Subjects:	Social Sciences > Commerce > Marketing. Distribution of products
Department:	Strathclyde Business School > Marketing
Depositing user:	Pure Administrator
Date deposited:	08 Jul 2015 13:02
Last modified:	10 Jan 2020 17:03
URI:	https://strathprints.strath.ac.uk/id/eprint/53671
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