Retailer-supplier relationships and the evolution of marketing : two food industry case studies

Shaw, Susan A. and Gibbs, Juliette (1995) Retailer-supplier relationships and the evolution of marketing : two food industry case studies. International Journal of Retail and Distribution Management, 23 (7). pp. 7-16. ISSN 0959-0552 (https://doi.org/10.1108/09590559510095233)

Abstract

Uses two case studies to examine how changing market structures in food supply chains have affected the nature of collaboration between retailer and supplier. Looks at the implications for the nature of marketing as a management function and as an area of study. Concludes with a discussion of the implications of closer supply chain relationships for industry profitability.

ORCID iDs

Gibbs, Juliette ORCID: https://orcid.org/0000-0002-4932-0473

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• Item metadata

  Item type:	Article
  ID code:	53671
  Dates:	Date Event 1995 Published
  Subjects:	Social Sciences > Commerce > Marketing. Distribution of products
  Department:	Strathclyde Business School > Marketing
  Depositing user:	Pure Administrator
  Date deposited:	08 Jul 2015 13:02
  Last modified:	11 Nov 2024 11:07
  URI:	https://strathprints.strath.ac.uk/id/eprint/53671